I watched another great TED Talks this week. This one is was
done by the film maker Morgan Spurlock, made famous for thing the film Supersize
Me, and his TV show called 30 Days. He is as man that has built his career by
doing amazing, dangerous, and life threatening things with the a goal to show
society how we really act as humans weather we know it or not.
I have always like Spurlock’s productions; he seems like a
man with a big heart who is on a quest to help the world become better. I also
admire him because he isn’t afraid of being told no, and he is not someone who
I know to give up easily.
In his talk Spurlock talks about his quest to make a film
about branding and marketing that he seeks to get completely funded by
sponsors. It wasn’t easy for him to do this. He heard the word “no” a repeatedly;
which is why I wanted to write about this talk.
In the world of
marketing, we can get lucky and hit it big on our first idea but most likely we
will be hearing that word “no” many times before we hit it big. There is no
proven calculation to marketing and branding, there is no big secret that
companies have hidden up in a vault that holds all the success, we as marketers
and advertisers have to hear “no, no, no, no, no” and then we have to take
notes, pick up our pride and get back on the horse till we find what works.
My post this evening isn’t about how to get your product out
there and sold, it’s about having the courage to not give up. Winston Churchill
said this, “Never give in. Never give in. Never, never, never, never—in
nothing, great or small, large or petty—never give in, except to convictions of
honor and good sense. Never yield to force. Never yield to the apparently
overwhelming might of the enemy.”
It is never an easy thing putting your ideas out in the
world to be judged and criticized by the public. If you are the type of person
who gets down when someone tells you that you’re not good enough, marketing isn’t
the place for you…unless you can get past this sentence and dig down, deep down
into your soul and turn around and say, “who are you to say its not for me, I
can succeed and anything I want to succeed in, I’ll show you.” Then I encourage
you to do just that, show me. Show me that you are strong enough to put
yourself out there again and again hearing “no” after “no” and keep fighting.
TAKE RISKS! If man, many years ago, did not risk hitting two
rocks together in fear of its reaction, we would not have fire as we know it.
If Steve Jobs quite when they said a computer was a silly creation, we would
not have Ipads, Ipods, Iphone, Itunes, and the list goes on. Spurlock goes on
to say this:
“If you take chances, if you take risk that in those risks
will come opportunity. When you push people away from that, you’re pushing them
more towards failure. When you train your employees to be risk averse, then you’re
preparing your whole company to be reward challenged.”
Please ladies and gentleman, never give up. Fight for your
ideas, fight for your goals, fight to be the best that you can be. I hope you
are not disappointed that this post isn’t a tip about how fun and enjoyable
E-Marketing can be. I didn’t write one of those posts because it’s not always
the case that it will be easy to start a business, it’s not always going to be
easy to get your name known although people often like to pretend that it is.
It will take work, hard work, and lots of it. But I can promise you this, if
you give it everything you have inside you, you will be successful, so long as
you never give up and you take the “no” as a chance to go home, make it better
and then try again.
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