Get Started With Social Media

Maybe you’re a new business, or maybe you’re an older business who recently decided to get active on social media. Regardless, you face the same problem: how do you build a successful presence on social media when no one on Facebook, Twitter, Pinterest, or Instagram knows who you are?

1. Choose the channels that work best for YOU

Not every social media channel will works for your business.  So first, choose the channels that are right for your company.  Figure out where your customers already hang out. Set up a Mention or a Google Alert for your company’s name, and find out where conversations about you are already happening. (Or, simply ask your customers what their favorite platforms are!) You can also consider the demographic information for each channel and try to match that up with the demographics of your customer base.

2. Define your goals

As marketers, we know it’s much better to be able to track and define your success with hard numbers. Once you’ve chosen some channels, it’s time to set up your metrics for success. That will help you see if your hard work is paying off and help you decide if you should continue to invest in a channel that is not working as well as you’d like.

Some things to consider when setting up your metrics goals:

• Is getting a lot of followers your main goal?
• Do you want to increase mentions of your business online?
• How important are likes, re-tweets, and contact to you?
• What is your goal for response time to customers questions and comments?
• Are you trying to increase clicks and drive traffic to your website?

3. Tell everyone you know.

Now that you have set up your channels its time to start making your profile fit your business feel. But you still have the same problem: no one is following you. 

How to fix it: start an online conversation with your current customers to get the ball rolling. Move your existing customer base to your social media channels. Email them, put your account names on your business cards, and scream it from the rooftops. By driving their focus to your social media accounts, you’ll start to build a quality follower base that already likes you and what you have to say.

4. Think like a logical human being.

Don’t just promote and talk about yourself. Don’t allow your conversations and posts to be one sided. When you act like a human being via social media and use it to interact with other human beings, you’ll be able to reach new potential customers and people who are genuinely interested in what you’re selling.

Engage in conversations like you would with your own friends — “like” relevant comments and statuses, and start conversations with interesting people and companies.

5. Provide useful information to your community.

The goal isn't to NEVER talk about yourself, but do so in a way that will benefit your community. What are their main concerns? What do they need help with? This comes back to knowing your customers.

Bonus Tip: Engage your new social media community by promoting fun competitions. Got some company pens or t-shirts to give away? Create a contest for your followers and promise the winners these gift option.  In return they might even brag about it to their friends, which just equals more and more mentions for you!