Video Review: "Spreading Your Ideas"

Love the the messages here: 1) Give people what they want, or what they don't even expect. 2) Focus on people who care, who may spread the word, who may help push it to a tipping point, not for you, but out of their own passion.  It made me wonder what products may have been invented and marketed so badly that no one knows they exist.

This clip covered many of the main objectives, and effective approaches to, marketing to consumers, which seem even more relevant considering it was created 7 years ago. Definitely an interesting and educational approach to learning about marketing communication.