Attracting Return Customers

So, you've made your first sale...

One of the most critical post-sale mistakes is to assume that your job is done once you make the sale. The ultimate goal should be turning that one sale into repeat sales!

What you do after the sale is just as important as what you do before. The ultimate success of your business depends on a strong, personable relationship with your customer base to build trust. Customer trust leads to customer loyalty, which leads to customer recommendations, which means more customers!

So how can you get the most out the sale you just made?

Customer service comes first when trying to gain future sales in order to gain customer trust.

But you already knew that.

Another insider secret…your customers are your friends.  FRIENDSHIP GETS YOU CUSTOMERS!

Customer relationships take work before, during, and after a sale:

You want those repeat customers who bring in other customers. They are thriving entity behind your business's success. To build that kind of security, you have to build post-sale relationships with your customers even after their payment has been approved.

How to “stay friends”, Even After the Sale:

Think of your closest friends and how you guys interact.

Keep in touch:

Keep an email list of your customers so you can send newsletters with your business’s latest news and promotions to keep them in the loop.

Answer all questions and respond to comments quickly:

Staying on top of your social media, emails, and site comments is one of the easiest ways to continue the relationship post-sale. TIP: If you’re getting a lot of comments and questions maybe find some help to manage your social media.

Show your gratitude: 

Remember those two magic phrases Mama taught us? Please and THANK YOU. Make sure to send a “thank you” when you receive notification of a sale. It may just a quick typed message, but it adds that personal touch even through the computer screen.

Offer a discount offer to returning customers to make them not only want to come back, but also feel the love. EX: offer 10% off their next order.

• Make things viral by getting them to share the deal with friends through a Tweet. EX: "I just bought this item on www.bremarketing.com and got 10% off my next order from @bremarketing"

Go out of your way for them:

Go even further and send a longer note with the product when you ship it. *HAND WRITE IT!! Personalization often shows you took the time for your customers to show your appreciation for them coming to you to do business, it goes a long way in remembering a companies name.

Get to know them on a deeper level:

Who knows what your customers want better than your customers themselves? Get to know them by asking for their input. TIP: Create an interactive quiz or ask fun yet helpful questions on your Social Media. Customers will be more likely to respond! The key is to not make customers feel obligated to answer questions because they are not paying for obligation.